There are things that drive us all and we embrace those passions that are the essence of who we are as human beings.

For me, it’s technology, music, writing and storytelling.

When I first read Rob Sheffield’s “Love is a Mix Tape”, I understood exactly what he meant immediately. The power of sharing a curated list of music that tells a specific story to a specific person is enormously fulfilling but often, extremely difficult.

We all have different tastes in music; we all hear and tell different stories. Offering people a “story” to listen to that they may not have had the opportunity otherwise, for whatever reason, and helping them experience something new is nothing less than awesome.

It’s an enormous responsibility and it’s a high-stakes game of getting and keeping a listener’s attention. When done right, not only do you attain a new and loyal customer/listener, but you’ve now built trust in that relationship and just maybe opened your user’s ears to something entirely new and exciting.

I love building products and programs. I have been in technology my entire career, tactfully bridge the gap between my customers and dev/ops, curate strategic relationships, listen to what others (and data) tell me, and love sharing the enormity of music (and products) with everyone.

How could this not be the best job in the world? After all, isn’t life too short to chase the life we thought we were supposed to have and instead embrace the passions that have always been right in front of us?

For me, it’s music and storytelling. What’s your passion? Are you embracing it?